#FridayNightmare: NBC Grimm and NBC Hannibal back to back!

Good Morning, Fannibals!

Two quick notes:

1) Please tell everybody to Watch LIVE and watch their DVR recording within 3 days (DVR + 3). Here's the ongoing Nielsen campaign, running on Tumblr/Facebook: http://hannigramthings.tumblr.com/post/79179687265/hannigramthings-hello-dear-fannibals-as-you

2) Here's this week's #UnleashTheFannibals TMobile ad sponsor thank you campaign (please include #UnleashTheFannibals AND #Hannibal in your tweets): http://hannibal-hq.blogspot.com/2014/03/unleashthefannibals-tmobile-thank-you.html

NBC has a fun campaign for us, to live-tweet with the Grimm cast and the official Grimm account. (Yes, it's an attempt to help pull up Hannibal ratings, so it's wonderful from that angle, too.) Attached at the bottom is the promo image from NBC for 2/28, which you can also use across all social media every Friday (especially tumblr and Facebook) to help bring your real-life friends along to the party.

Here are a couple of tweets if you'd like to help spread the word on twitter. We can kick off Grimm at 9pmEastern/8c with the hashtag #FridayNightmare:

https://twitter.com/DeLaurentiisCo/status/443889286547374080

https://twitter.com/NBCGrimm/status/443883389138247680

Bryan Fuller (@BryanFuller) and Martha De Laurentiis (@neoprod) will be live-tweeting during NBC Hannibal's broadcast at 10pmEastern/9c on Friday. A couple of cast members are rumored to be on board (yay, Aaron!), and there may be some mystery guests, so stay tuned!

NBC Grimm will air at 9pmEastern/8c, and many cast and crew members will tweet along. Please follow these accounts and let's enjoy our NBC neighbors!

Sean Hayes: https://twitter.com/theseanhayes

Todd Milliner: https://twitter.com/tmilliner1

Spiro Skentzos:  https://twitter.com/spirographo

Grimm Writers Room :  https://twitter.com/GrimmWriters 

https://twitter.com/NBCGrimm/show-cast-and-crew/members

Love,

@ViolinCatherine

@Aughmonica

@M_Verger

@Nwahs086

@HannibalCafe

@Hannibal_TH

@MadsSource

@CarolinaLopez_C

Hey Nick, do you think you can spring Will out of jail?

Spread the word: #WhyWeLoveHannibal

Hello Everybody!

This campaign is going directly to NBC, one way or another. It would be nice if it could be crazy and loud, right?

You know the buzzwords "Water cooler"? How people at work stand around the water cooler and talk about some cool thing they saw on TV last night? I'd like to stimulate that kind of discussion by putting quality posts about Hannibal out in the world.

I'm using Tagboard and Pinterest to organize the campaign, but ALL social media networks are eligible. Here's how it works:

1) I'm looking for the best critic reviews of Hannibal. If you find one on a search, twitter, youtube, Facebook, you name it, please repost it for me with the link, a photo from NBC Hannibal if you can, and the hashtag #WhyWeLoveHannibal. I think every social media network will go on this board. If it goes right, it will appear here. If it doesn't, please tweet me at @ViolinCatherine so I can help you: https://www.tagboard.com/WhyWeLoveHannibal

2) I'm also looking for high-quality fan testimonials (think academic approach versus squealing, although there is a time and a place for squealing), videos, fan art, you name it. Tag anything you want with #WhyWeLoveHannibal. It should automatically go on the TagBoard, as listed above. In addition, if you'd like me to pin the work on the campaign's pinterest board, tweet me and I'll put it there for you on permanent display: http://www.pinterest.com/violincatherine/why-we-love-hannibal/

3) Please find examples of "If you love xyz (crime procedural), you'll love NBC Hannibal" and tag as noted above.

Yay, Fannibals! Let's spread the word!

xoxo
@ViolinCatherine
and Team Hannibal

#UnleashTheFannibals TMobile Thank You!

Hello Fannibals!

Please tell everybody to Watch LIVE and watch their DVR recording within 3 days (DVR + 3). The show must be watched in its entirety on DVR and NOT deleted before viewing. Online viewing does NOT affect the Nielsen ranking. Here's a project to help pull in more Nielsen viewers: 

http://hannigramthings.tumblr.com/post/79179687265/hannigramthings-hello-dear-fannibals-as-you

This week's ad sponsor campaign:
1) Please send a thank you tweet to @TMobile during Friday's episode, including both hashtags, #UnleashTheFannibals AND #Hannibal. (#Unleash is TMobile's current tagline, so we're supporting them by piggybacking on that.)

2) Optional: if you are a TMobile customer, or if you have some funny phone ideas, feel free to tweet a photo or Vine video. If we get some really creative submissions, a little bird told me the producers might give out a prize! 

Here's a great NBC Community Yoplait Vine video from @Gurty: https://vine.co/v/MKxlgb20QP7

3) We're actively encouraging submissions of Hannibal/TMobile themed art to be shared on Facebook, Twitter and Tumblr. Anything you tweet to @Violincatherine or @DelaurentiisCo along this line WILL be shared!

4) Please use our #UnleashTheFannibals hashtag leading up to this week's episode.

A couple of things to mention, since there are a lot of questions: 

5) We're not panicking here over cancellation, okay? We're just trying to keep Hannibal on NBC, and there are several successful past fan campaigns that managed to do things like that. Focusing on the ad sponsors is a proven method to stay on US broadcast TV. Participation is not mandatory, it just helps us a lot.

6) If you tweet #UnleashTheFannibals, PLEASE include #Hannibal in the same tweet. This will help keep the Nielsen twitter ranking #1. Worldwide Fannibals can help the most, because the Worldwide twitter trend is extremely valuable to ad sponsors. I'm actually trying to mention all the ad sponsors during the broadcast, so if you see any of those tweets on http://www.twitter.com/ViolinCatherine, PLEASE join in and say thank you, too. An ad dollar is now buying a twitter trend and brand recognition overseas through the Fannibals: that's HUGE.

7) Check into TV tag once during broadcast, since it is an "unofficial" Nielsen ranking (we've been #1 every week, so keep up the good work!): http://tvtag.com/tv_shows/hannibal

Please share the attached images (see below) across all social media platforms, okay? And feel free to create a special avatar to be used on Friday -- perhaps something with Hannibal and TMobile.

Thank you, love you, owe you,
Team Hannibal

@ViolinCatherine

@Aughmonica

@M_Verger

@Nwahs086

@HannibalCafe

@Hannibal_TH

@MadsSource

@CarolinaLopez_C

"Hello? I'm looking for Amanda Kissandhug."

There will be a reckoning, all right. Why is Hugh Dancy not in a suit?

Copy of email from Mads Mikkelsen's agent to Augustina

I think it's beautiful that Mads sent a message to the Fannibals through Augustina.

Here's a copy of the email.

Enjoy; it's for all of us!

xoxo

Catherine

#EmbraceTheCulture Fannibal Yoplait Thank You!

Dear Fannibals!

As you know, a big part of what keeps any TV show running on broadcast networks in the US is its ad sponsors. In the past, when fan groups worked on extensive ad sponsor campaigns, the ad sponsors lobbied the network to keep the show around. We need to line up every bit of support from NBC that we can, okay? And no purchase is necessary; just a tweet helps us. 

Also, if you can tweet ad sponsors while Hannibal is on air with active global hashtags, that is worth serious money to each ad sponsor (a sponsored US tweet is $200K), so please try to help us do that on a weekly basis.

We will select a different ad sponsor every week to thank during the remainder of Hannibal Season 2. This week, please join us in thanking @Yoplait (from parent company General Mills, who also creates Progresso soup, Cheerios, Muir Glen pasta sauce, and natural food line Cascadian Farm).

Please share the attached image (see below) across all social media platforms, okay? And feel free to create a special avatar to be used on Friday -- perhaps something with Hannibal and Yoplait.

Here's the strategy: 

1) Please send a thank you tweet to @Yoplait during Friday's episode.

2) Optional: If you can, please consider purchasing some Yoplait yogurt this week, and then tweet a photo or short video or Vine with your yogurt. If we get some really creative submissions, a little bird told me the producers might give out a prize! 

Here's a great NBC Community Yoplait Vine video from @Gurty: https://vine.co/v/MKxlgb20QP7

3) We're actively encouraging submissions of Hannibal/Yoplait themed art to be shared on Facebook, Twitter and Tumblr. Anything you tweet to @Violincatherine or @DelaurentiisCo along this line WILL be shared!

4) Please use our #EmbraceTheCulture hashtag leading up to this week's episode.

Thank you, love you, owe you,

@violincatherine

and Team Hannibal 

He's the most cultured person around, amirite?

NBC Hannibal Season 2 Ad Sponsors

Hello Fannibals!

Welcome to Season 2! If you have a moment, please thank our ad sponsors on twitter. If you have the inclination and budget to purchase anything from one of them, or are a regular customer, please take a Vine video or photo and say hello to them on twitter.

They are our bread and butter!

Here's a permalink to a spreadsheet of Hannibal ad sponsors; click on tabs at the bottom for each week's list (East Coast US):

https://docs.google.com/spreadsheet/ccc?key=0AsNSI1VswwvvdEZBRFlEcHJQZi1ZY1Z5YklxTDBCTEE&usp=sharing

UPDATE: Here is the list of SF Bay Area ad sponsors (West Coast) from S02E01 and S02E02, courtesy @HannibalCafe!

http://www.twitlonger.com/show/n_1s0u78e

Here is S02E03, from @HannibalCafe:

http://www.twitlonger.com/show/n_1s130sr

S02E04:

http://www.twitlonger.com/show/n_1s14crh

Love,
Catherine

I said asparagus, not esophagus! Bad Hannibal, Bad!

International Hannibal Binge Watching Event

Hello, Fannibals!

UPDATE: NBC Hannibal just released a Hugh Dancy video for this event!

Here's the big announcement you've been waiting for; we need everybody to spread the word and participate! Attached are 4 suggested images for the event; please use them across all forms of social media.

This Sunday, February 23rd, we're doing a 13 hour Binge-watching event. Producers and cast will be live tweeting throughout the day,  encouraging fans to watch the show together and to share their experience socially. There will be prize give-aways (SIGNED SCRIPTS!) on Twitter and Tumblr, and answers posted for Hugh's Q&A as well.

Please use these hashtags on Twitter and Tumblr:
#13HourDevour
#Hannibal

And please include these twitter handles (they might not fit on one tweet):

@NBCHannibal
@AmazonVideo
@LGHomeEnt

@iTunes

Here's the Schedule for us to watch Season 1 of Hannibal together. This is a great opportunity to bring in new viewers, too:

9am PT / 12pm ET - 101 Aperitif

10am PT / 1pm ET - 102 Amuse-Bouche 

11am PT / 2pm ET - 103 Potage

12pm PT / 3pm ET - 104 Ceuf

1pm PT / 4pm ET - 105 Coquilles

2pm PT / 5pm ET - 106 Entrée

3pm PT / 6pm ET - 107 Sorbet

4pm PT / 7pm ET - 108 Fromage

5pm PT / 8pm ET - 109 Trou Normand

6pm PT / 9pm ET - 110 Buffet Froid

7pm PT / 10pm ET - 111 Rôti

8pm PT / 11pm ET - 112 Relevés

9pm PT / Midnight ET - 113 Savoureux

In the US, Season 1 is available on Amazon Prime, iTunes, and DVD/BluRay from Lionsgate in the US. Please check with your local distributor for online viewing options in your country; there should be itunes or VOD (Video on Demand) options available for you.

Love,

@ViolinCatherine

@Aughmonica

@M_Verger

@Nwahs086

@HannibalCafe

@Hannibal_TH

@MadsSource

@CarolinaLopez_C

(That's Team Fannibal - Please come to one of us if you have any questions, ok?)