Showing posts with label ad sponsors. Show all posts
Showing posts with label ad sponsors. Show all posts

Saturday, March 29, 2014

#BlushingBloom Revlon Fannibal Thank You!


Hello Fannibals!

Please tell everybody to Watch LIVE and watch their DVR recording within 3 days (DVR + 3). The show must be watched in its entirety on DVR and NOT deleted before viewing. Online viewing does NOT affect the Nielsen ranking. Here's a project to help pull in more Nielsen viewers: 

http://hannigramthings.tumblr.com/post/79179687265/hannigramthings-hello-dear-fannibals-as-you

This week's ad sponsor campaign:
1) Please send a thank you tweet to @Revlon during Friday's episode, including both hashtags, #BlushingBloom AND #Hannibal. 

2) Optional: if you use Revlon makeup, or if you have some funny ideas, feel free to tweet a photo or Vine video. If we get some really creative submissions, a little bird told me the producers might give out a prize! 

Here's a great NBC Community Yoplait Vine video from @Gurty: https://vine.co/v/MKxlgb20QP7

3) We're actively encouraging submissions of Hannibal/Revlon themed art to be shared on Facebook, Twitter and Tumblr. Anything you tweet to @Violincatherine or @DelaurentiisCo along this line WILL be shared!

4) Please use our #BlushingBloom hashtag leading up to this week's episode.

A couple of things to mention, since there are a lot of questions: 
5) We're trying to keep Hannibal on NBC, and there are several successful past fan campaigns that managed to do things like that. Focusing on the ad sponsors is a proven method to stay on US broadcast TV. Participation is not mandatory, it just helps us a lot.

6) If you tweet #BlushingBloom, PLEASE include #Hannibal in the same tweet. This will help keep the Nielsen twitter ranking #1. Worldwide Fannibals can help the most, because the Worldwide twitter trend is extremely valuable to ad sponsors. I'm actually trying to mention all the ad sponsors during the broadcast, so if you see any of those tweets on http://www.twitter.com/ViolinCatherine, PLEASE join in and say thank you, too. I will use hashtags other than #BlushingBloom for those tweets (sometimes just #Hannibal); you'll have to see what I'm doing in real time. An ad dollar is now buying a twitter trend and brand recognition overseas through the Fannibals: that's HUGE.

7) Check into TV tag once during broadcast, since it is an "unofficial" Nielsen ranking (we've been #1 every week, so keep up the good work!): http://tvtag.com/tv_shows/hannibal

Please share the attached image (see below) across all social media platforms, okay? And feel free to create a special avatar to be used on Friday -- perhaps something with Hannibal and Revlon.

Thank you, love you, owe you,
Team Hannibal

Wednesday, March 12, 2014

#UnleashTheFannibals TMobile Thank You!

Hello Fannibals!

Please tell everybody to Watch LIVE and watch their DVR recording within 3 days (DVR + 3). The show must be watched in its entirety on DVR and NOT deleted before viewing. Online viewing does NOT affect the Nielsen ranking. Here's a project to help pull in more Nielsen viewers: 

http://hannigramthings.tumblr.com/post/79179687265/hannigramthings-hello-dear-fannibals-as-you

This week's ad sponsor campaign:
1) Please send a thank you tweet to @TMobile during Friday's episode, including both hashtags, #UnleashTheFannibals AND #Hannibal. (#Unleash is TMobile's current tagline, so we're supporting them by piggybacking on that.)

2) Optional: if you are a TMobile customer, or if you have some funny phone ideas, feel free to tweet a photo or Vine video. If we get some really creative submissions, a little bird told me the producers might give out a prize! 

Here's a great NBC Community Yoplait Vine video from @Gurty: https://vine.co/v/MKxlgb20QP7

3) We're actively encouraging submissions of Hannibal/TMobile themed art to be shared on Facebook, Twitter and Tumblr. Anything you tweet to @Violincatherine or @DelaurentiisCo along this line WILL be shared!

4) Please use our #UnleashTheFannibals hashtag leading up to this week's episode.

A couple of things to mention, since there are a lot of questions: 
5) We're not panicking here over cancellation, okay? We're just trying to keep Hannibal on NBC, and there are several successful past fan campaigns that managed to do things like that. Focusing on the ad sponsors is a proven method to stay on US broadcast TV. Participation is not mandatory, it just helps us a lot.

6) If you tweet #UnleashTheFannibals, PLEASE include #Hannibal in the same tweet. This will help keep the Nielsen twitter ranking #1. Worldwide Fannibals can help the most, because the Worldwide twitter trend is extremely valuable to ad sponsors. I'm actually trying to mention all the ad sponsors during the broadcast, so if you see any of those tweets on http://www.twitter.com/ViolinCatherine, PLEASE join in and say thank you, too. An ad dollar is now buying a twitter trend and brand recognition overseas through the Fannibals: that's HUGE.

7) Check into TV tag once during broadcast, since it is an "unofficial" Nielsen ranking (we've been #1 every week, so keep up the good work!): http://tvtag.com/tv_shows/hannibal

Please share the attached images (see below) across all social media platforms, okay? And feel free to create a special avatar to be used on Friday -- perhaps something with Hannibal and TMobile.

Thank you, love you, owe you,
Team Hannibal


"Hello? I'm looking for Amanda Kissandhug."

There will be a reckoning, all right. Why is Hugh Dancy not in a suit?





Thursday, March 6, 2014

#EmbraceTheCulture Fannibal Yoplait Thank You!

Dear Fannibals!

As you know, a big part of what keeps any TV show running on broadcast networks in the US is its ad sponsors. In the past, when fan groups worked on extensive ad sponsor campaigns, the ad sponsors lobbied the network to keep the show around. We need to line up every bit of support from NBC that we can, okay? And no purchase is necessary; just a tweet helps us. 

Also, if you can tweet ad sponsors while Hannibal is on air with active global hashtags, that is worth serious money to each ad sponsor (a sponsored US tweet is $200K), so please try to help us do that on a weekly basis.

We will select a different ad sponsor every week to thank during the remainder of Hannibal Season 2. This week, please join us in thanking @Yoplait (from parent company General Mills, who also creates Progresso soup, Cheerios, Muir Glen pasta sauce, and natural food line Cascadian Farm).

Please share the attached image (see below) across all social media platforms, okay? And feel free to create a special avatar to be used on Friday -- perhaps something with Hannibal and Yoplait.

Here's the strategy: 

1) Please send a thank you tweet to @Yoplait during Friday's episode.

2) Optional: If you can, please consider purchasing some Yoplait yogurt this week, and then tweet a photo or short video or Vine with your yogurt. If we get some really creative submissions, a little bird told me the producers might give out a prize! 

Here's a great NBC Community Yoplait Vine video from @Gurty: https://vine.co/v/MKxlgb20QP7

3) We're actively encouraging submissions of Hannibal/Yoplait themed art to be shared on Facebook, Twitter and Tumblr. Anything you tweet to @Violincatherine or @DelaurentiisCo along this line WILL be shared!

4) Please use our #EmbraceTheCulture hashtag leading up to this week's episode.

Thank you, love you, owe you,
@violincatherine
and Team Hannibal 

He's the most cultured person around, amirite?


Friday, February 28, 2014

NBC Hannibal Season 2 Ad Sponsors

Hello Fannibals!

Welcome to Season 2! If you have a moment, please thank our ad sponsors on twitter. If you have the inclination and budget to purchase anything from one of them, or are a regular customer, please take a Vine video or photo and say hello to them on twitter.

They are our bread and butter!

Here's a permalink to a spreadsheet of Hannibal ad sponsors; click on tabs at the bottom for each week's list (East Coast US):

https://docs.google.com/spreadsheet/ccc?key=0AsNSI1VswwvvdEZBRFlEcHJQZi1ZY1Z5YklxTDBCTEE&usp=sharing

UPDATE: Here is the list of SF Bay Area ad sponsors (West Coast) from S02E01 and S02E02, courtesy @HannibalCafe!

http://www.twitlonger.com/show/n_1s0u78e

Here is S02E03, from @HannibalCafe:

http://www.twitlonger.com/show/n_1s130sr

S02E04:

http://www.twitlonger.com/show/n_1s14crh

Love,
Catherine

I said asparagus, not esophagus! Bad Hannibal, Bad!