Hannibal HQ: #UnleashTheFannibals

Thursday, March 13, 2014

#FridayNightmare: NBC Grimm and NBC Hannibal back to back!

Good Morning, Fannibals!

Two quick notes:

1) Please tell everybody to Watch LIVE and watch their DVR recording within 3 days (DVR + 3). Here's the ongoing Nielsen campaign, running on Tumblr/Facebook: http://hannigramthings.tumblr.com/post/79179687265/hannigramthings-hello-dear-fannibals-as-you

2) Here's this week's #UnleashTheFannibals TMobile ad sponsor thank you campaign (please include #UnleashTheFannibals AND #Hannibal in your tweets): http://hannibal-hq.blogspot.com/2014/03/unleashthefannibals-tmobile-thank-you.html

NBC has a fun campaign for us, to live-tweet with the Grimm cast and the official Grimm account. (Yes, it's an attempt to help pull up Hannibal ratings, so it's wonderful from that angle, too.) Attached at the bottom is the promo image from NBC for 2/28, which you can also use across all social media every Friday (especially tumblr and Facebook) to help bring your real-life friends along to the party.

Here are a couple of tweets if you'd like to help spread the word on twitter. We can kick off Grimm at 9pmEastern/8c with the hashtag #FridayNightmare:

https://twitter.com/DeLaurentiisCo/status/443889286547374080

https://twitter.com/NBCGrimm/status/443883389138247680

Bryan Fuller (@BryanFuller) and Martha De Laurentiis (@neoprod) will be live-tweeting during NBC Hannibal's broadcast at 10pmEastern/9c on Friday. A couple of cast members are rumored to be on board (yay, Aaron!), and there may be some mystery guests, so stay tuned!

NBC Grimm will air at 9pmEastern/8c, and many cast and crew members will tweet along. Please follow these accounts and let's enjoy our NBC neighbors!

Sean Hayes: https://twitter.com/theseanhayes

Todd Milliner: https://twitter.com/tmilliner1

Spiro Skentzos: https://twitter.com/spirographo

Grimm Writers Room : https://twitter.com/GrimmWriters

https://twitter.com/NBCGrimm/show-cast-and-crew/members

Love,

Hey Nick, do you think you can spring Will out of jail?

Wednesday, March 12, 2014

#UnleashTheFannibals TMobile Thank You!

Hello Fannibals!

Please tell everybody to Watch LIVE and watch their DVR recording within 3 days (DVR + 3). The show must be watched in its entirety on DVR and NOT deleted before viewing. Online viewing does NOT affect the Nielsen ranking. Here's a project to help pull in more Nielsen viewers:

http://hannigramthings.tumblr.com/post/79179687265/hannigramthings-hello-dear-fannibals-as-you

This week's ad sponsor campaign:
1) Please send a thank you tweet to @TMobile during Friday's episode, including both hashtags, #UnleashTheFannibals AND #Hannibal. (#Unleash is TMobile's current tagline, so we're supporting them by piggybacking on that.)

2) Optional: if you are a TMobile customer, or if you have some funny phone ideas, feel free to tweet a photo or Vine video. If we get some really creative submissions, a little bird told me the producers might give out a prize!

Here's a great NBC Community Yoplait Vine video from @Gurty: https://vine.co/v/MKxlgb20QP7

3) We're actively encouraging submissions of Hannibal/TMobile themed art to be shared on Facebook, Twitter and Tumblr. Anything you tweet to @Violincatherine or @DelaurentiisCo along this line WILL be shared!

4) Please use our #UnleashTheFannibals hashtag leading up to this week's episode.

A couple of things to mention, since there are a lot of questions:

5) We're not panicking here over cancellation, okay? We're just trying to keep Hannibal on NBC, and there are several successful past fan campaigns that managed to do things like that. Focusing on the ad sponsors is a proven method to stay on US broadcast TV. Participation is not mandatory, it just helps us a lot.

6) If you tweet #UnleashTheFannibals, PLEASE include #Hannibal in the same tweet. This will help keep the Nielsen twitter ranking #1. Worldwide Fannibals can help the most, because the Worldwide twitter trend is extremely valuable to ad sponsors. I'm actually trying to mention all the ad sponsors during the broadcast, so if you see any of those tweets on http://www.twitter.com/ViolinCatherine, PLEASE join in and say thank you, too. An ad dollar is now buying a twitter trend and brand recognition overseas through the Fannibals: that's HUGE.

7) Check into TV tag once during broadcast, since it is an "unofficial" Nielsen ranking (we've been #1 every week, so keep up the good work!): http://tvtag.com/tv_shows/hannibal

Please share the attached images (see below) across all social media platforms, okay? And feel free to create a special avatar to be used on Friday -- perhaps something with Hannibal and TMobile.

Thank you, love you, owe you,
Team Hannibal