Sunday, March 23, 2014

#HanniCalamari Fannibals Olive Garden Thank You!

Hello Fannibals!

Please tell everybody to Watch LIVE and watch their DVR recording within 3 days (DVR + 3). The show must be watched in its entirety on DVR and NOT deleted before viewing. Online viewing does NOT affect the Nielsen ranking. Here's a project to help pull in more Nielsen viewers: 

http://hannigramthings.tumblr.com/post/79179687265/hannigramthings-hello-dear-fannibals-as-you

This week's ad sponsor campaign:

*UPDATE!! : One lucky #Fannibal will each win an #OliveGarden Gift Card during the EastCoast and WestCoast Viewings!  Just tweet your lil hearts out and @violincatherine will pick one viewer from each Coast to Win!*

1) Please send a thank you tweet to @OliveGarden during Friday's episode (10pmEDT/9c), including both hashtags, #HanniCalamari AND #Hannibal. 

2) Optional: if you are can get to an Olive Garden this week, or if you have some funny ideas, feel free to tweet a photo or Vine video. If we get some really creative submissions, a little bird told me the producers might give out a prize! 

Here's a great NBC Community Yoplait Vine video from @Gurty: https://vine.co/v/MKxlgb20QP7

3) We're actively encouraging submissions of Hannibal/Olive Garden themed art to be shared on Facebook, Twitter and Tumblr. Anything you tweet to @Violincatherine or @DelaurentiisCo along this line WILL be shared!

4) Please use our #HanniCalamari hashtag leading up to this week's episode.

A couple of things to mention, since there are a lot of questions: 
5) We're not panicking here over cancellation, okay? We're just trying to keep Hannibal on NBC, and there are several successful past fan campaigns that managed to do things like that. Focusing on the ad sponsors is a proven method to stay on US broadcast TV. Participation is not mandatory, it just helps us a lot.

6) If you tweet #HanniCalamari, PLEASE include #Hannibal in the same tweet. This will help keep the Nielsen twitter ranking #1. Worldwide Fannibals can help the most, because the Worldwide twitter trend is extremely valuable to ad sponsors. I'm actually trying to mention all the ad sponsors during the broadcast, so if you see any of those tweets on http://www.twitter.com/ViolinCatherine, PLEASE join in and say thank you, too. An ad dollar is now buying a twitter trend and brand recognition overseas through the Fannibals: that's HUGE.

7) Check into TV tag once during broadcast, since it is an "unofficial" Nielsen ranking (we've been #1 every week, so keep up the good work!): http://tvtag.com/tv_shows/hannibal

Please share the attached images (see below) across all social media platforms, okay? And feel free to create a special avatar to be used on Friday -- perhaps something with Hannibal and Olive Garden.

Thank you, love you, owe you,
Team Hannibal

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